User Sovereignty, Tailored Technology, Trustworthy Systems.
Our vision for the future is based on the concept of HUMAN OS, a privacy-first ecosystem where interconnected apps, user-owned agents and trust infrastructure work in unison to provide private personalization - the ability to have software work for you without surrendering identity, data or control - at scale.
Not a traditional, monolithic operating system, HUMAN OS is a cohesive, conceptual, modular architecture that enables every user to have a private, semi-autonomous, intelligent digital extension.
Driven by the principle of autonomy, this concept enables a future where users retain their identity and own their data, deciding granularly who to share what with, login without passwords, rely on verification systems to browse without fear, harness reputation to trust what they read and interact safely with strangers, and leverage technology to safely and privately build capacity and amplify productivity.
With individuals insulated, safer, higher-engagement communities can arise out of shared interest, built on secure platforms where self-regulation is the result of incentives, not enforcement.
Embedding autonomy and trust in infrastructure benefits businesses disproportionately. Data accuracy and integrity improve, leading to lower customer acquisition costs, reduced ad spend waste and verifiable analytics. Subsequent deeper loyalty creates advocacy tailwinds and improves customer lifetime value.
Externally, enterprise security benefits due to reduced instances of data breaches and phishing, led by cryptographically air-gapped external interfaces and communication. A network which prioritizes user autonomy is inherently a safer network.
The infrastructure to run these applications requires differentiated software components, tooling and monetisation models. We're working on anonymous authentication, reputation systems, offline decentralised intelligence, user-controlled public footprints, zero-party data mechanisms and other vital components to address the foundational issue of trust in systems design.